We live in a world of advanced technology, and with the onset of the covid-19 pandemic, almost everything, such as grocery purchases, classes, meetings, etc., is now done online.
When you look at businesses, earlier only the large scale businesses were doing their promotional activity online.
However, with the increased consumer activity online, even small business owners are now keen on getting a robust online presence and reaching their target audience.
Do you have a website for your business? I hope you do.
WordPress is an excellent choice for you if you don’t have a website and wish to build one by yourself.
The ideal way to promote your WordPress business and engage your target audience is through Email Marketing.
But how do you find people email addresses?
There are many known ways to collect the email addresses of people, such as manual search, purchasing a database from an external source, using an email search tool like GetEmail.io.
Of all these approaches, I would strongly suggest you never purchase an email database.
And highly recommend going with the email search tool because it saves you time, gives you accurate email addresses with no or highly reduced bounce rate.
So, when you are ready with your email list, it could be a hefty task to send out thousands of emails to your prospects.
How many email addresses do you have on your list?
And to tackle such a situation, we have email marketing plugins.
These plugins simplify the process of sending out emails to your prospects; this allows you to possess control over the emails you want to send and to which segment you want to send them.
When you look for an email marketing plugin, you will be shown a vast list, and you need to scroll multiple times to glance at all of them.
Here I have listed some of the best email marketing plugins for a WordPress website. Trust me, and this is going to save you a lot of time and effort.
MailChimp is highly popular among email marketers for providing the best email marketing service. It will not take much time to create an account on it. As a budding entrepreneur, you could go with the free plan, and if you are growing, you could opt for the premium plan.
The newsletter plugin comes with a lot of segmentation potential, making it easy to carry out targeted campaigns.
You don’t need any complex setup to install it. You would be able to collect emails immediately after installing it.
MailPoet is a fantastic plugin that comes with a free plan supporting up to thousand subscribers. This tool allows you to create emails, schedule them, send them to your prospects right from your website, and easily manage your list.
SendInBlue plugin possesses various features that make email marketing effortless. It comprises email automation, statistics, a drag and drop email campaign builder, which could be a little complex for beginners.
Other recommended tools are SendPress Newsletters, Leadpages, OptinMonster, etc.
Selecting an email marketing plugin is crucial for an effective process. However, choosing the right one is ever more critical.
I hope you find this article helpful in selecting the right plugin for your WordPress website.