After the release of the original Borat movie in the year 2006, Sacha Baron Cohen declared that he was retiring the eponymous character. However, following a few brief reprisals years later, the Kazakh journalist has made a full comeback with Borat 2, a.k.a. Borat Subsequent Moviefilm. This time around though, Borat Sagdiyev’s shenanigans are going to stream on Amazon Prime Video rather than in theatres, and the streaming service had quite a fork over quite a bit of money for the sequel.
Originally the plan was for Borat Subsequent Moviefilm to be released in theatres by Universal Pictures. Sacha Baron Cohen wanted to movie to be released weeks before the U.S. elections, but because the pandemic has throttled the theatrical business, as well as Universal still clashing theatre chains at the time over its Trolls World Tour PVOD deal, that wasn’t an option, so the studio allowed Cohen to shop it around to streaming services in order to release it.
Amazon shelled out a whopping sum of $80 million for Borat Subsequent Moviefilm alone. Over that however much was spent on prints and advertising. The outlet also mentioned that Cohen brought Borat Subsequent Moviefilm to streaming services as he was still shooting the movie, which resulted in the deal with Amazon taking a while to hash out.
Fortunately for Amazon, those millions of dollars seem to have been a wise investment. Not only has Borat 2 received a lot of positive reviews and generated a lot of talk, receiving some much needed financial support, the company claims that tens of millions of viewers watched the sequel during its first weekend of availability on Prime Video. Universal’s deal with Amazon had also allowed the former studio to be repaid for its outlay, and for Sacha Baron Cohen be compensated similarly to how he would have been if Borat 2 had been given a traditional theatrical run.