More people are turning to virtual dating to find love in the COVID-19 era which had helped many dating apps to see a boom increase number of users in their platform, said by dating researchers
“When COVID struck, we began to remember things like, “I’d like to be in lockdown with someone else.” I’m thinking about quarantining with somebody “While describing the rise of online dating applications, Rachel DeAlto, Match’s chief dating expert, said
Match Community, which owns apps like Match, Hinge, OkuCupid, and Tinder, has had a record-breaking few months.
Dating Apps’s Success Rate Due To The Pandemic
Since the beginning of the pandemic, the increase in activity has been dramatic:
In the second quarter of 2020, Match Company saw a 15% rise in new subscribers. Since March, interest on the company’s app has increased by 40%. DeAlto explained, “That’s higher than our normal Valentine’s Day season.”
There were 3 billion swipes on Tinder on March 29, 2020, and Match Community expects more consumer interaction this cuffing season.
“This year, relative to last year, there was a 20% rise in tweets and a 30% increase in operation across Match during the month of October.”
Bumble claims that one in every three daters on their app is putting more emphasis on seeking a girlfriend as the holiday season approaches and that video calls increased by 70% in the spring.
Hinge has been a common alternative to Tinder and Bumble since before the pandemic, and rather than killing it off, 2020 seems to have given it a boost. According to Hinge’s Q4 2020 financial report, the firm more than tripled the earnings from the previous year. Its global downloads increased by 63%.
Hinge is doing exceptionally well in comparison to its competitors. Hinge’s rise outpaced the five other most successful dating applications, according to app analytics company Sensor Tower:
Tinder, Badoo, Bumble, Happn, and Plenty of Fish. According to Sensor Tower, the total number of these applications installed increased by just 4% in 2020.
On average, Hinge seems to have outperformed most dating apps in terms of sales. Overall user spending on dating applications was up 15% year over year in 2020, according to Lexi Sydow, head of digital analytics at App Annie.
According to Match, the most recent results show a change in dating attitude, with more people claiming they’re being more genuine and searching for a long-term partnership.
“58 percent of app daters have turned toward more deliberate dating, which means they’re still paying attention to what they’re looking for,” says the report.
User’s Experience Using Dating Apps During COVID-19 Pandemic
People like Jen Filz, 38, began online dating for the first time in March when Milwaukee was being shut down. Filz explained,
“I’m a very social person.” “It was very difficult for me to go from going out and chatting to random people to making no contact with anyone.”
Filz has joined the dating apps Hinge, Tinder, Bumble, and Facebook.
She’s a follower of a pattern. During the pandemic, the use of dating apps is increasing. The top 20 apps have added 1.5 million daily active users this year, according to research firm Apptopia.
According to Jonathan Kay, the founder of Apptopia, online dating is rising in more ways than one. He said, “We’re beginning to see a lot of small dating applications crop up as well,” which he believes is stealing market share away from bigger players.
In the age of COVID-19, there are also signals that hookup culture is waning, with infection a constant issue. Jen Filz of Milwaukee has noted that “there’s a lot more like, ‘Hey, let’s try to like Zoom date or something else before we really meet,” she said.