Not everyone in the luxury car brand is titled in the Janis Joplin song title, but Mercedes-Benz is not every premium car brand. The automobile corporation has been around in some form since the 1880s and is a well-known supporter of its brands.
For example, in 2015, celebrities such as Garrett McNamara, professional surfer, top model Petra Němcová, Lewis Hamilton, world champion of Formula 1, Meredith Michaels-Beerbaum showcase and Mike Horn adventurers were drawn in to introduce a series of new sports vehicles.
Their latest S-Class commercial shows an accustomed songwriter and composer’s harsh life. Compared with a world of famous flashing cameras with red carpets, the differences between the simple joys of motherhood and the family are static cuts.
And the reporter’s questions about time with her son and speaks with her mom through an on-board S-Class telephone system. The new tagline of the brand “Care for what matters” is placed on pictures of a car that drives away during the night.
Rightly, the songwriter in this commercial is nothing but Alicia Keys, a multi-time winner of Grammy. “Fallin,” “Fire Girls,” and “No One” is known for their hits.
Mercedes-advertising Benz’s materials associated with the camps suggests that these are her real-life children with Swizz Beatz, a hip-hop producer. Daoud Dean of Egypt was born in 2010 and the Genesis Ali Dean in the press in 2014.
This is hardly Keys’ first approval of a brand known nationally. Keys partnered for her sneaker in 2012 with Reebok. She was also a worldwide Blackberry creative director till her Twitter disclosed that she was an iPhone user.
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